Festive Macys holiday window scene with gifts and teddy bears | LivingIn
Guide to NYC Places to Go

Holiday Must-See: Department Store Windows

December 11, 2018

Window shopping is a true event in itself during the holiday season, as the department store windows throughout the city are transformed into elaborate art exhibits. Stop by these NYC staples for a festive activity that doesn’t cost a penny…


151 West 34th Street
New York, NY 10001

This year’s display (pictured above) brings to life themes of family and friendship, telling the story of Sunny the Snowpal who bands together with his friends to save Christmas. Called “Believe in the Wonder of Giving,” this presentation is a heartwarming way to usher in the holiday.

Bergdorf Goodman

754 5th Avenue
New York, NY 10019

This New York institution took a sweet approach this year, presenting classic holiday treats like giant candy canes and gingerbread houses in a variety of scenes, including an old-timey soda shop, a disco-inspired candy emporium, and even a cotton candy-constructed French royal court.


1000 Third Avenue
New York, NY

This retail giant designed a display centered around one of the most famous holiday characters: The Grinch. Wander past whimsical scenes showing a more festive and giving Grinch than the creature with whom we’re familiar. There are several interactive components, like the opportunity to take a selfie that will be projected right in the display.

Saks Fifth Avenue

611 Fifth Avenue
New York, NY 10022

This year, Saks has partnered with Broadway Cares/Equity Fights AIDS to present “Theater of Dreams,” which brings the beauty of Broadway to the store’s Fifth Avenue windows. In addition to the decked out windows, Saks also presents a festive music and light show, transforming its façade into an illuminated castle. Get a great view of the lights across the street in Rockefeller Center.

Barneys New York

660 Madison Avenue
New York, NY 10065

Barneys features a message-driven campaign through its partnership with Save the Children, a global humanitarian organization. Titled, “Make Change,” the display shows how even a very small change (represented by a single coin) can result in a noteworthy impact. The piece is set against a backdrop of pennies, which will all be donated following the holiday season.

For more festive ways to celebrate the holiday season, check out our guide to the city’s holiday markets.

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