This month we’re sitting down with the wonderful new addition to our corporate team who is guiding our Upper East and Upper West agents to marketing success with her creativity and industry experience. Below, our interview with Valencia Augustin.
How long have you been with the company and what do you do?
Just over two months. I’m the new Marketing Manager dedicated to Citi Habitats’ Upper East Side and Upper West Side offices. I assist agents with developing strategic marketing initiatives to generate more visibility for their listings and increase client referrals. My goal is to help every agent enhance his or her brand awareness and implement creative marketing solutions to not only meet but exceed their business needs.
Who inspires you?
My older sister Samantha inspires me. I’ve always looked up to her and have been motivated by her accomplishments and dedication to always strive for better. Not only is she a big part of my support system, but also my best friend.
What is your secret talent no one knows about?
I am a dancer. While I was in high school I danced at the Alvin Ailey School. I’ve also taught dance classes.
If you could be any animal, which would you be?
A spoiled dog.
What 3 traits define you?
Disciplined, amusing and compassionate.
What advice do you have for new agents in the business?
Take time to think about your brand—what sets you apart from other agents—and develop ways to communicate that through your marketing efforts. A solidified brand aligned with superior client service will lead to many referrals. I