As the Director of Public Relations at Citi Habitats, Danny Charles is in charge of generating meaningful press for our agents, their properties, and the company as a whole. We had a chance to interview the man behind the scenes, whose work puts Citi Habitats front and center.
How long have you been with the company and what do you do?
I’ve been with Citi Habitats since the beginning of 2010, so it’s been just over nine years. One of my primary responsibilities is to handle all media/press relations for our company. It’s my job to get our executives, agents, listings and new development exclusives featured in news stories – and to think of creative ideas to make that happen.
Researching, writing and distributing our rental market report is something I do every month – and I also write press releases, new hire announcements and a variety of internal communications. I manage our corporate LinkedIn and Twitter and create and post content across all social media platforms. In addition, I run Gary Malin’s Instagram and LinkedIn accounts. Although in the case of Gary, we work together to create his captions… and all “likes” and comments, he does on his own!
Who inspires you?
I’m inspired by anyone who works hard, fights and overcomes obstacles to achieve success. We are dealt a hand in life, and we all have some good cards and some bad. It’s up to us to make the most of what we have – and try to create happiness – both for ourselves and other people.
What is your secret talent no one knows about?
Even as a little kid, I’ve always liked to draw…. At first it was creating my own race cars, then I got into graffiti/geometric-style lettering and writing my friends’ names to mimic the fonts of famous brands. Finally it morphed into architecture and buildings. I even completed one year at the School of Architecture at Temple University in Philadelphia before transferring to Pace University back here in New York.
I still love drawing all types of buildings. When my sister and my brother-in-law bought their first place in New Jersey, I created a big pen-and-ink drawing of their house as a Christmas present [see this work above!]. It’s hanging right by the stairs in their family room.
If you could be any animal, which would you be?
I’m pretty happy being a human but I love water – so I’d like to say shark, the bad boy of the oceans. But that has a negative connotation I guess, so I’ll settle for a dog… But a cool dog, one that rescues people.
What 3 traits define you?
I’m very detail-oriented and tend to notice the small things…. I’m always on a mission for perfection. I’d also say loyalty and keeping strong bonds with friends and family is important to me. What else matters? I also love to crack jokes and have a good time. I never take myself (or anyone else) too seriously.
What advice do you have for new agents in the business?
I think to be successful in this business, you have to really love the job. A career in real estate isn’t working in a factory – where you clock in at 9 and out at 5. It’s a 24/7 business, so I think agents need to be prepared for that. There’s a lot of competition in this industry, so it’s important to know your inventory and be able to offer clients smart advice. Don’t try to be all things to all people. I think a smart strategy is to find your specialty (be it neighborhood, property type or clientele) and become the go-to person for that specific niche.